I'm in the process of buying a new vehicle and after a few weeks of looking around and test drives I've settled on a model and now its come down to negotiating a price. I've done a lot of research and have gone through carcostcanada.com to find out what the dealer cost is.
The dealer has offered me $1200 off MSRP which equates to about 5.3% above dealer cost. Car Cost Canada suggests that a reasonable offer would be in the 3-6% range.
Is it unreasonable to counter at something like 3.5-4% over dealer cost?
The two cars I'm considering are both on the dealers lot which from what the salesmen tells me means they are more flexible on price.
The dealer has offered me $1200 off MSRP which equates to about 5.3% above dealer cost. Car Cost Canada suggests that a reasonable offer would be in the 3-6% range.
Is it unreasonable to counter at something like 3.5-4% over dealer cost?
The two cars I'm considering are both on the dealers lot which from what the salesmen tells me means they are more flexible on price.
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