If you’ve been pondering one of Volvo’s R-badged cars, think fast, as the Swedish
automaker is euthanizing the performance-minded lineup when the 2007 model year comes to a close.
It’s no secret that the S60R and V70R models were slow sellers—according to Automotive News, Volvo shifted just 1098 and 538 of the two models last year, respectively. The company had hoped to shift some 3800, itself a modest target.
Volvo’s CEO Fredrik Arp is quick to point out that the letter-drop from the automaker’s catalog doesn’t mean that the company is abandoning performance, citing the V-8 S80 sedan and forthcoming C30 hatchback as proof.
Regardless, this is disappointing news to lovers of unlikely enthusiast machinery, as these most recent models were arguably better suited for spawning true performance variants than the S60/V70 platform ever was.
automaker is euthanizing the performance-minded lineup when the 2007 model year comes to a close.
It’s no secret that the S60R and V70R models were slow sellers—according to Automotive News, Volvo shifted just 1098 and 538 of the two models last year, respectively. The company had hoped to shift some 3800, itself a modest target.
Volvo’s CEO Fredrik Arp is quick to point out that the letter-drop from the automaker’s catalog doesn’t mean that the company is abandoning performance, citing the V-8 S80 sedan and forthcoming C30 hatchback as proof.
Regardless, this is disappointing news to lovers of unlikely enthusiast machinery, as these most recent models were arguably better suited for spawning true performance variants than the S60/V70 platform ever was.
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