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AUDI’S NEW IDENTITY
AUDI’S NEW LOGO
There’s an old joke about how companies spend millions of
dollars conceiving a new logo and even more money to
implement it across the branding, only for it to look exactly like
the old one… Well, Audi is set to change its logo this week. It
claims to have reworked its famous interlocking rings logo and the
Audi ‘identifier’ lettering beneath it. This is an attempt to remodel its
corporate identity for the first time since 1995.
According to Audi, the new look has been achieved through the adoption
of a clean and modern new font for the Audi script and a more imposing
new 3D treatment of the four rings.
We’ve included the old logo for reference, but feel it’s a shame they’ve
abandoned the distinctive typeface of the older lettering in favor of the
rather bland new font.
OLD LOGO
NEW LOGO
AUDI’S NEW LOGO
There’s an old joke about how companies spend millions of
dollars conceiving a new logo and even more money to
implement it across the branding, only for it to look exactly like
the old one… Well, Audi is set to change its logo this week. It
claims to have reworked its famous interlocking rings logo and the
Audi ‘identifier’ lettering beneath it. This is an attempt to remodel its
corporate identity for the first time since 1995.
According to Audi, the new look has been achieved through the adoption
of a clean and modern new font for the Audi script and a more imposing
new 3D treatment of the four rings.
We’ve included the old logo for reference, but feel it’s a shame they’ve
abandoned the distinctive typeface of the older lettering in favor of the
rather bland new font.
OLD LOGO
NEW LOGO
SOLD
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